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CHALLENGE: In 2020, L'Oréal Men Expert partnered up with Movember to help promote better mental health for men - especially young dads. They needed to create a relatable campaign to prove that they are here to help men face fatherhood, and every challenge that comes with it.
Positioning Men Expert as 'YOUR WINGMEN' - we recruited Peter Crouch and Jamie Redknapp to bring their real-life friendship to our screens. They shared a no-holds barred chat about the highs and lows of parenting, dad advice and grooming hacks.
The campaign manifested in a series of engaging content films, and accompanying social posts to drive purchase in the run up to Father's Day. The WINGMEN platform was so successful for the brand that it ran for 3 consecutive years.
Manifesto:
Social content - Hero Father's Day film:
Mental Health:
Grooming:
Fatherhood + mental health:
Crouchy's Morning Routine:
Web/Social posts:
