A little about me.
A keen veg grower, event organiser, world record holder and cat enthusiast.
I'm also a Senior Copywriter/Creative with over 15 years experience.
Multi-disciplined, my skill set includes ideation, copywriting and creative strategy. I have a particular love of storytelling; with lots of experience in creating a narrative from consumer stories and testimonials. Additionally, I know my way around L&S minefields and have a fine eye for detail. Although I've spent many years in beauty, many briefs have also incorporated Mental Health and Sustainability; two very important topics to me.
I've lived in London since 2006 but I was born in Stoke, which means I get all misty watching The Great Pottery Showdown and would give my left leg for a cheese and bean oatcake.
Work History:
McCann London / Senior Creative
2012-2023, LONDON
Brands: L’Oreal Paris, Maybelline, NYX, Essie.
I've created campaigns that have continually beaten effectiveness records for our client, generated UK platforms that have been adopted by Global, and created work not only across beauty, but also CSR, sustainability and men's mental health. My proudest achievement was creating ‘Your Wingmen’ for Men Expert; a three-year platform partnering with Movember to help support all men; from personal grooming to their mental wellbeing.
Audacity! / Lead Creative
2009-2011, LONDON
Lead creative team in this startup agency, working on brands such as Alberto Culver, Ferrero, Ubisoft, Seven Seas and Malibu. Here, my partner and I led all projects; the biggest achievement winning the Simple account worldwide from a large network agency. In addition to leading shoots and pre/post-production, my responsibilities also included mentoring a junior team.
VCCP / DLKW Lowe / Audacity! / Freelance Creative
2008-2009, LONDON
Brands: Compare the Market, Aer Lingus, House of Fraser, The Mirror, Morrisons, Sig
Nitro / Junior Creative
2007-2008, LONDON
Brands: Mayor of London, Alberto Culver, Ferrero, Ubisoft.
My biggest achievement was winning the pitch for the Mayor of London OOH campaign; creating an iconic piece of outdoor that honoured the tragic 7/7 anniversary. It was everywhere; generating huge amounts of PR while spreading a positive message of unity.
Education:
Graduated 2005 from Bucks - BA Hons (1st Class) Advertising and Graphic Design
(I also have a level 1 AQA in Organic Horticulture...but that's not really relevant here. Unless you want any tips on how to improve your soil structure/tomato yield over lunch).
"Steph is extremely creative and dedicated...I would recommend her to any Creative Director"
- Bruce Crouch, ex-BBH/Audacity! ECD