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CHALLENGE: To educate UK women about the dangers of UV rays on their skin - even through windows, and on cloudy days.
We recruited Geri to help women 'See the Light', and protect their skin at all times with Revitalift SPF20. This campaign culminated in a TVC spot, online content, bumpers and DOOH.
UV damage? "It stops right now!"
TVC:
6" Bumper: 'Windows'
6" Bumper: 'Clouds'
Online content: Reviews
Online content: The science bit
OOH + DOOH:
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