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MEN EXPERT X MOVEMBER
SHOW YOUR VULNERABLE SIDE WITH PRIDE
For year three of our Movember partnership, we realised that although there were now scores of campaigns urging men to talk; there was still a block when it came to vulnerability / showing emotions.
After extensive research, we discovered more men cry at the football, than privately in front of a friend. Exploring this insight with our three spokesmen; Peter Crouch, Jamie Redknapp and Jermaine Jenas, they opened up and encouraged men everywhere, to show their vulnerable side with pride.
Hero film, cinema, and social cutdowns ensured our message reached as many men as possible.
HERO FILM:
15" SOCIAL
PROPOSED ACTIVATIONS (NOT IN PRODUCTION):
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