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CHALLENGE: To encourage women to get out of their lipstick rut and experiment with Maybelline's Colour Sensational range - without fearing a 'lipstick fail'.
The 'Colour Outside the Lines' campaign starred influencers such as Maya Jama and Jourdan Dunn; women who represent Maybelline's adventurous, entrepreneurial audience and are unafraid to stand out.
Even when it comes to their lipstick.
Hero content:
6"/12" edits
DOOH / special build - Old Street
Social gifs:
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