For Mothers Day, L'Oreal they wanted something bigger than their usual anti-wrinkle cream ads. Something with more emotion.
Our insight?' Turning into your mother’ is something most UK women fear. We wanted to flip it around, and turn it into something positive and worth celebrating.
The 360 campaign was launched by content videos starring Tess Daly, inviting women to take part using the hashtag #likemumandproud.
Women Tweeted, uploaded photos and videos – all of which was housed on an integrated Youtube Channel. This was also accompanied by national press, and radio ads. We also used our favourite Tweets to create a run of press ads leading up to Mother's Day - which were in turn retweeted by delighted consumers.
A couple of the consumer dedications.
The camapign was extremely effective - see our Case Study video for more details...
