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L'Oréal Elvive: World of Care
Everyone has a unique story around their hair. Maybe you spent years battling the texture you were bullied for. Maybe you're figuring out what to do with your first greys. Maybe you just want to make sure it can survive everything you throw at it. Maybe it's for yours - and your loved ones - eyes only.
In our World of Care campaign, we wanted to really explore these individual stories and get to the heart of everyone's relationship with their hair. And of course, show that we truly have a haircare routine for everyone.
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