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When it comes to tackling mental health problems, many young people find it impossible to access the help they need. We needed to help them hack the system - to beat lengthy NHS waiting lists and help everyone to MAKE BETTER DAYS HAPPEN
Our Maybelline campaign partnered with Ditch The Label to reach vulnerable youth with a message of hope; sharing accessible resources that will empower them to transform their mental health.
Spoken word artist Dan Whitlam brought our influencers' stories to life in our hero film, and additional interviews allowed us to get deeper into each individual's story.
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